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Showing posts from May, 2018

Adopting AI Solutions for Running A Successful WordPress Website!

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We are living in the twenty-first century where technology has already taken over the world. Technology is surrounding our everyday activity; Be it booking a cab or ordering food , etc. everything is being carried out by technology and internet . And if we consider AI or Artificial Intelligence, it is all set to leave a never-ending impact on our lives. Talking about digital retail, AI holds the power to bring a robust shift that no one can ever beat. Earlier, utilizing AI prowess in your online website was considered an option or luxury and hence not everyone was implementing this technology. However, we are seeing a lofty shift in how retailers are approaching this technological advancement to supercharge their digital efforts. To gain a deeper overview of AI usage to run a WordPress website more impactfully, let’s read below: Content Management WordPress is a popular content management system that was initially launched to ease out bloggers or other publishers, indi...

Email Marketing Trends for Your Magento eCommerce Store

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Email remains the bedrock of digital marketing. And, email marketing trend is growing and thriving as a profitable sales channel. The email volumes are increasing over the time. Dotmailer’s report on email marketing trends says,“an email receives 30 times return on investment on average”. Various email marketing strategies are being favored by consumers. Approximately 95% of retail marketers agree that it is going to retain a vital place in digital marketing. Thus, it becomes essential to learn how marketers use email effectively. Additionally, they should also be aware of its correlation with the customer’s expectations. In the year 2018, the old marketing funnel is going to evolve into a complete brand new one. But, the marketers need not to despair. They simply need to shift their focus on the customers instead of converting the leads. Now, It’s about maximizing the lifetime value of your loyal customers who will come back again. In short, there is no traditional on...

IMPROVE MAGENTO POWERED STORE’S SPEED & PERFORMANCE WITH A FEW EASY STEPS

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Magento Powered store's Speed Having an online business and not able to meet the customer’s needs is a complete waste of effort, time, and money. Similarly, if you are owning an advanced eCommerce platform and still tired of low page load speed, you are bound to lose your customers to the present competition in the vast eCommerce industry. The two fundamental requirements for an eCommerce store: Uptime and Page load speed. As per a study, “47% of visitors expect a website to load in under 2 seconds and 57% of visitors will definitely leave a web page that takes 3 or more seconds to load”. The sole purpose of this study was to scrutinize the impact of a page load speed on customer’s buying decisions. A few benchmarks came out from this study are as follows: - Page load time below 1 second is an ideal and perfect, - 1-3 seconds = above average, - 3-7 seconds is an average, - and, 7+ seconds is counted as very poor. As we can figure out from the study’s findings that an eCo...

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