IMPROVE MAGENTO POWERED STORE’S SPEED & PERFORMANCE WITH A FEW EASY STEPS

Magento Powered store's Speed

Having an online business and not able to meet the customer’s needs is a complete waste of effort, time, and money. Similarly, if you are owning an advanced eCommerce platform and still tired of low page load speed, you are bound to lose your customers to the present competition in the vast eCommerce industry.

The two fundamental requirements for an eCommerce store: Uptime and Page load speed.

As per a study, “47% of visitors expect a website to load in under 2 seconds and 57% of visitors will definitely leave a web page that takes 3 or more seconds to load”.

The sole purpose of this study was to scrutinize the impact of a page load speed on customer’s buying decisions.
A few benchmarks came out from this study are as follows:
- Page load time below 1 second is an ideal and perfect,
- 1-3 seconds = above average,
- 3-7 seconds is an average,
- and, 7+ seconds is counted as very poor.

As we can figure out from the study’s findings that an eCommerce store’s profitability is directly dependent on its load speed and performance.

1. Select Fast Hosting
We often hear a number of people grumbling about the slow speed of their Magento stores. But there may be nothing wrong with their chosen eCommerce platform. A most common reason behind this slow speed and performance can be the sluggish and cheap hosting services.
Magento is extremely praised for its abundance of remarkable customization options and some extras. And, you can not expect a robust Magento platform to perform with its complete assets on a slow hosting that you buy on $5 USD.
While there is an ease to host a Magento web store on almost every environment, it is worth noting that Magento is an advanced & unique eCommerce solution and often needs more specialized environment and skills than other CMS environments. Thus, it is quite essential to combine Magento with a fast hosting in order to enjoy a vast range of fantastic features and benefits for countless business benefits. For e.g. Magento optimized hosting is a perfect solution for this.

2. Fewer Extensions & Modules
Fewer modules & extensions on your Magento store means lesser code to load and process while a visitor come across your website. Therefore, you should always keep it simple and opt for an exclusive Magento module development services when it comes to the speed and performance of your web store.

3. Optimized Images
Having tons of unoptimized images that are huge in sizes is the key reason for a slow website load speed and performance. The reason being a full-size and high-quality images that generally take a large amount of bandwidth when load and eventually lower the page load speed.
Therefore, you should always follow good image optimization techniques i.e. need to resize images, consider converting the image to a different format or reduce the quality of images to an acceptable one.

NOTE: If you choose to optimize images it can reduce your Magento eStore’s loading time dramatically.

4. Run Website with A Proper CDN
With the advent of globalization and technology, you can reach to any corner of the world. Whether your customer is in France or America they have an access to your locally hosted Magento website. Thus, it is quite clear that this distance will definitely make your website a bit slower from the perspective of visitors as each file recovery may do an addition of tens of milliseconds to every downloaded media and ends up increasing page load seconds.
But there is no need to worry when you already have a solution for this hurdle. You can use a CDN while setting up your Magento store. A proper CDN allows you to create a replica of your media files in various datacenters and distribute it everywhere. This widespread of datacenters shall further send requested files directly to the user as for every user the data will load from the site closest to them that hosted a copy of your file.

5. Migrate to Magento 2.x
If you are using Magento 1.x for your eCommerce business and suffering from a low performance, you can think of moving towards its latest & advanced version i.e. Magento 2.x. It does not only provide you with a great performance but also with a huge range of advanced inbuilt features & functionalities. While migrating to Magento 2.x may seem a difficult task for you, still it is an easy process and you can take help from expert Magento developers for the same.

BOTTOMLINE
I hope you have enjoyed the reading and it may be of your use while optimizing your Magento store in context with speed & performance. In case you wish to secure your Magento 2 web store from data breaches you can go through 'E-commerce fraud prevention with Magento'.

Visit my other blogs : http://ecommercedevelopmentservices.over-blog.com/ways-magento-ecommerce-automation