Email Marketing Trends for Your Magento eCommerce Store

Email remains the bedrock of digital marketing. And, email marketing trend is growing and thriving as a profitable sales channel. The email volumes are increasing over the time. Dotmailer’s report on email marketing trends says,“an email receives 30 times return on investment on average”.

Various email marketing strategies are being favored by consumers. Approximately 95% of retail marketers agree that it is going to retain a vital place in digital marketing.

Thus, it becomes essential to learn how marketers use email effectively. Additionally, they should also be aware of its correlation with the customer’s expectations. In the year 2018, the old marketing funnel is going to evolve into a complete brand new one. But, the marketers need not to despair. They simply need to shift their focus on the customers instead of converting the leads.

Now, It’s about maximizing the lifetime value of your loyal customers who will come back again. In short, there is no traditional one-size-fits-all marketing funnel or customer experience to deliver. This is an all new age of customer life cycle marketing.

While the marketing funnel is changing, and new marketing techniques are blooming– email marketing still continues to be a leading sales channel at every stage of this new digital marketing funnel. Whether you are a start up or existing Magento user, you should consider the following future trends before going for custom Magento development services.

Future trends of Email marketing

A few key Email marketing trends that are identified for 2018 includes:

Image Source: https://striata.com/posts/email-marketing-2018-key-trends/

Key Factors to consider

1. 
   Appealing campaigns and Integration

It is crucial to have content integrated across every platform to generate engaging campaigns. Effective ways of campaign integrations should be used. A few of them includes: utilizing video, eyeing landing pages to boost ROI, utilizing QR codes that link to landing pages with special discounts and promotions would be of great use.

     2.Relevancy and a Targeted Approach

To generate sales, you always need to identify and pitch to your potential customers and not to every customer. Thus, a targeted approach in email marketing is of a great use. Make sure whenever you send an email containing a hyperlink, it should be clearly relatable to your targeted web page. If there is any kind of gap in between two, then you would definitely not be able to build a good customer relationship. Additionally, email’s relevance to the customer is also important. 

     3.Keep customers interested and motivated

To capture and sustain the subscribers’ attention is the key to success. For this, you need to generate compelling content for the campaigns. By keeping yourself up-to-date with the latest trends, news & events, online marketers can generate interesting and relevant emails.

      4.Follow the regulations

To remain on the right track, it is also important to keep an eye on the regulations. It is always necessary to make sure that being a marketer you are not breaking any law. Thus, every marketer should take time read up on the local as well as global regulations.

This way you can make your marketing strategies stronger. Also, you can expand your business reach by fully utilizing all available tools with an eye on new regulations. For e.g. GDPR (General Data Protection Regulation) compliance is also set to be enforced on May 25, 2018. A no. of marketers are yet not ready for this. So this is a major point of concern.

BOTTOMLINE

Email marketing has always been a smarter, stronger, and popular topic among the marketers. With the every passing year, it is bound to improve and evolve. GDPR introduction shall also impact the email marketing to an extent. As per the experts, the 3 key areas to focus for every marketer: Omni-channel experience, Fully funnel focus and Customer experience. Hire expert Magento developer today to offer you the best development practices.

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